Bye bye Apple Music! Time to add another subscription to your current lineup of entertainment services.

South Korean phone company SK Telecom announced today, January 31, that they are joining forces with three K-pop heavyweights to launch a new content and music distribution platform.

SM Entertainment, Big Hit Entertainment and JYP Entertainment have come together to improve music distribution in Korea, which is currently spread across numerous platforms.

On February 1, the three music labels will make their full back catalogues and forthcoming releases on SK Telecon’s recently acquired iRiver platform.

In time more labels will join the initiative.